I have designed a "serious game" concept about consumerism utilizing Gamesalad game design software. I have developed a game concept that is not purely for the sake of entertainment and distraction but a game designed not only for entertaining but to leave the player critically thinking, questioning, arguing and discussing the subject matter of the game. My approach includes both the design and visualization process that subverts expectations either through content and/or unexpected results. Gamesalad Arcade: Consumerism